Sunday, July 9

What you've seen is all you know!!

well yeah ofcourse what you have seen in design so far is all you will know when you take that sentence literally. But has it ever occured to you that when you design you always end up having an element in that design that you know best. You cant go wrong attitude. There was a time when i used to use the colors green, orange, blue extremely well coz i knew you couldnt go wrong with these colours. Everyone likes them. But now when i design i am allowing my self to try things i have not seen and its working. Sometimes what your eyes havent seen or known can bring in a very fresh look to the design. Not convinced of what i am saying. Try this out. Open your sketchbook..notepad..where ever you sketch and without any kind of brief on the piece, use a color or draw something with a blank mind. You will do something you already know first before you let your mind explore.

The point is dont be afraid to explore with colors. New graphics. New effects. Give your design a meaning you are discovering along the way and not a meaning you already know. What worked once may not always work!

2 Comments:

Blogger Nyctophobia said...

quite true, you have got to stop playing "safe" sometime if you want the innovations to come forth!

8:15 AM  
Blogger Rima said...

There is a fine line between innovation and safe. An innovative design can be a safe one but a safe design will 9/10 times not be an innovative one. So your thinking what she on about???
Heres the thing. An innovation can be a safe one too as you have not started with the design thinking it needs to be safe, but somewhere along the line there are chances it will be safe as that is an inherited characteristic for us. lets see criteria 2 if before you start you know your going to keep it safe, your mind wont let you design innovative and anything you dont know isnt safe in the head. You may already know the above but the idea is to simplify everything to ground zero in order to open the so called orthodox mind that we all carry.

9:25 AM  

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